The Parisrsquo; Avenue des Champs-Elysees is located in the axis along with Arc de Triomphe and Place de la Concorde. Starting from Place de la Concorde in the east to Arc de Triomphe in the west, Champs-Elysees covers 8 districts in Paris with a length of 1910 meters. In the middle of Champs-Elysees is a circular plaza. About 700 meters in the east of that plaza is a typical boulevard of Paris while about 1200 meters in the west of it is a bustling commercial area. Originally as a swamp, after 400 years, Champs-Elysees becomes ldquo;the soul of Parisrdquo;. It is because of its rich cultural heritage: the Indus, fountains, sculptures, lamps, benches, kiosks, street acrobatics and outdoor coffee barshellip;They not only retain the traditional image of Champs-Elysees, but also reflects the romance of France. Therefore, Champs-Elysees attracts more than 110 famous international brands, including Louis Vuitton, Guerlain, Cartier, Lancel, Swatch, Sephora, Disney, Crocodile, Nike and Mercedes. There are luxury boutiques, restaurants, cinemas and nightclubs. Every day, up to 30 million visitors, a large part of which are foreigners, will come to Champs-Elysees. The more tourists, the more consumption. According to the Street Committee, Champs-Elysees opens 7 days a week and some shops even open until midnight. The revenue there is usually 20% to 30% higher than other commercial areas in Paris. The most popular shop in Champs-Elysees is Sehpora perfume shop. It receives a large number of tourists every day. According to statistics, the total revenue in Champs-Elysees is up to 10 billion euros. Of course, in this situation, rents in Champs-Elysees are rising year after year. In fact,according to a report of the global real estate advertiser Cushman amp; Wakefield, the Parisrsquo; Champs-Elysees surpasses Londonrsquo;s Bond Street, becoming Europe’s most expensive retail district. This districtrsquo;s average rent in 2011 is about 992 dollars, 5.3% more expensive than 2010rsquo;s, while the average rent of Bond Street is about 930 dollars. However, Paris’s Champs-Elysees is only ranking fifth in the world, while New York’s Fifth Avenue always on top.
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